Experiments, Such as That Conducted by Shetz (1974), Have Indicated

Multiple Choice

Experiments, such as that conducted by Shetz (1974) , have indicated that multiple variables (e.g., habits, beliefs, social environment, etc.) are more highly correlated with intention to buy a particular product than with actual frequency of doing so. This finding indicates that:

A) intention and behaviour are unrelated
B) behaviour cannot be predicted from such variables as habits, beliefs, social environments, etc.
C) behaviour is more predictable than intention
D) intention is more predictable than behaviour
E) attitudes cannot predict either behaviour or intention