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Subjective Norms, in the Ajzen and Fishbein Model

Question 77

Multiple Choice

Subjective norms, in the Ajzen and Fishbein model:


A) include others' expectations of an action
B) include the strength of one's motivation to comply with others' expectations
C) confuse normative beliefs and beliefs about behavioural consequences
D) a and b
E) none of the above

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