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  2. Topic
    Psychology
  3. Study Set
    An Introduction to Social Psychology Global Perspectives
  4. Exam
    Exam 14: Crowds and Collective Behaviour
  5. Question
    What Is Believed to Be the Most Effective Communication Route
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What Is Believed to Be the Most Effective Communication Route

Question 12

Question 12

Multiple Choice

What is believed to be the most effective communication route when consumers choose what products to buy?


A) social media
B) word of mouth
C) television
D) celebrities
E) contagion of enthusiasm

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