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    Marketing Management Study Set 2
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    Exam 1: Defining Marketing for the 21st Century
  5. Question
    ________ Takes Place When at Least One Party to a Potential
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________ Takes Place When at Least One Party to a Potential

Question 118

Question 118

Multiple Choice

________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.


A) Targeting
B) Marketing management
C) Forecasting
D) Segmentation
E) Distribution

Correct Answer:

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