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    Exam 1: Defining Marketing for the 21st Century
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    Charles Revson of Revlon Observed: "In the Factory, We Make
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Charles Revson of Revlon Observed: "In the Factory, We Make

Question 109

Question 109

Multiple Choice

Charles Revson of Revlon observed: "In the factory, we make cosmetics; in the store, ________."


A) we implement ads
B) we sell quality
C) we sell hope
D) we challenge competitors
E) we make profits

Correct Answer:

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