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    Marketing Management Study Set 2
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    Exam 1: Defining Marketing for the 21st Century
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    When a Customer Has A(n) ________ Need He/she Wants a Car
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When a Customer Has A(n) ________ Need He/she Wants a Car

Question 149

Question 149

Multiple Choice

When a customer has a(n) ________ need he/she wants a car whose operating cost, not its initial price, is low.


A) unstated
B) real
C) secret
D) stated
E) delight

Correct Answer:

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