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    Marketing Management Study Set 2
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    Exam 1: Defining Marketing for the 21st Century
  5. Question
    When a Customer Has A(n) ________ Need the Customer Wants
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When a Customer Has A(n) ________ Need the Customer Wants

Question 13

Question 13

Multiple Choice

When a customer has a(n) ________ need the customer wants to be seen by friends as a savvy consumer.


A) secret
B) real
C) delight
D) stated
E) unstated

Correct Answer:

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