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    Exam 1: Defining Marketing for the 21st Century
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    When Volvo Runs Advertisements Suggesting That It Is the Safest
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When Volvo Runs Advertisements Suggesting That It Is the Safest

Question 83

Question 83

Multiple Choice

When Volvo runs advertisements suggesting that it is the safest car money can buy, it has ________ its market offering.


A) profiled
B) segmented
C) positioned
D) demanded
E) questioned

Correct Answer:

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