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    Exam 2: Developing Marketing Strategies and Plans
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    The ________ Is a Tool for Identifying Ways to Create
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The ________ Is a Tool for Identifying Ways to Create

Question 59

Question 59

Multiple Choice

The ________ is a tool for identifying ways to create more customer value.


A) promotion channel
B) value chain
C) brand loyalty index
D) supplier database
E) customer survey

Correct Answer:

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