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    Exam 2: Developing Marketing Strategies and Plans
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    The Firm Should Estimate Its Competitors' Costs and Performances as ________
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The Firm Should Estimate Its Competitors' Costs and Performances as ________

Question 25

Question 25

Multiple Choice

The firm should estimate its competitors' costs and performances as ________ against which to compare its own costs and performance.


A) standards
B) challenges
C) competition
D) moveable standards
E) benchmarks

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