As the Manager of an Organization That Is Attempting to Build

Multiple Choice

As the manager of an organization that is attempting to build a marketing information system (MIS) , you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

A) internal company records
B) secondary data from government sources such as the Better Business Bureau
C) databases found on the Internet
D) consultant reports
E) external records and documents