DuPont Commissioned Marketing Studies to Uncover Personal Pillow Behaviour for Its

Multiple Choice

DuPont commissioned marketing studies to uncover personal pillow behaviour for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand. Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry?

A) concerns about rising prices
B) people don't want to give up their old pillows
C) the lack of a favourable reputation in the industry
D) competition from China
E) the smell associated with polyester