There Are Five Main Ways That Marketers Can Find Relevant

Multiple Choice

There are five main ways that marketers can find relevant online information on competitors' products and weaknesses, and summary comments and overall performance rating of a product, service, or supplier. ________ are concentrated in financial services and high-tech products that require professional knowledge and allow comparison between expert and consumer opinion.

A) Customer complaint sites
B) Distributor or sales agent feedback sites
C) Omnibus poll sites
D) Independent customer goods and service reviews
E) Combo-sites offering customer reviews and expert opinions