Solved

If a Questionnaire Designer Decides to Use a Scale That

Question 144

Multiple Choice

If a questionnaire designer decides to use a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion, the designer is most likely using what is called


A) a multiple-choice question.
B) word association question.
C) a dichotomous question.
D) the semantic differential.
E) a Likert scale.

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