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    Marketing Management Study Set 2
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    Exam 4: Conducting Marketing Research
  5. Question
    The ________ Phase of Marketing Research Is Generally the Most
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The ________ Phase of Marketing Research Is Generally the Most

Question 75

Question 75

Multiple Choice

The ________ phase of marketing research is generally the most expensive and the most prone to error.


A) data collection
B) research objectives
C) questionnaire design
D) research planning
E) interview design

Correct Answer:

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