Multiple Choice
Which of the following should be considered as a disadvantage by a marketing researcher as he or she considers whether or not to use online research as a means of gathering data?
A) Online can suffer from technological problems and inconsistencies.
B) Online research is often slow.
C) Online research is usually expensive.
D) Online research is one-dimensional.
E) Online research suffers from a poor reputation.
Correct Answer:
Verified
Correct Answer:
Verified
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