A ________ Has Been Defined as Being a Coordinated Collection

Multiple Choice

A ________ has been defined as being a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

A) marketing information system
B) marketing research system
C) marketing intelligence system
D) database management system
E) marketing decision support system