Which of the Following Strategies Among Peppers and Rogers's Four-Step

Multiple Choice

Which of the following strategies among Peppers and Rogers's four-step framework for one-to-one marketing involves formulating customized offerings communicated in a personalized way.

A) interacting with individual customers to learn their needs
B) differentiating customers in terms of their needs and value to the company
C) focus disproportionate effort on high-value customers
D) customizing products, services, and messages to each customer
E) identify your prospects and customers