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________ Can Work to the Advantage of Marketers with Strong

Question 82

Multiple Choice

________ can work to the advantage of marketers with strong brands, such as Coke or Pepsi, when consumers change neutral or ambiguous brand information to make it more positive.


A) Selective distortion
B) Selective retention
C) Selective choice
D) Selective attention
E) Selective embellishment

Correct Answer:

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