Which of the Following Strategies for Approaching Consumers Who Had

Multiple Choice

Which of the following strategies for approaching consumers who had rejected your company's model of a product for another competitive brand is called competitive depositioning?

A) Redesign your company's product.
B) Alter beliefs about your company's brand.
C) Alter beliefs about competitors' brands.
D) Covertly alter the qualitative data about your product.
E) Call attention to neglected attributes.