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    Marketing Management Study Set 2
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    Exam 6: Analyzing Consumer Markets
  5. Question
    A Key Driver of Sales Frequency Is the ________ Rate
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A Key Driver of Sales Frequency Is the ________ Rate

Question 61

Question 61

Multiple Choice

A key driver of sales frequency is the ________ rate.


A) product consumption
B) utility
C) refusal
D) disposal
E) option

Correct Answer:

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