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    Marketing Management Study Set 2
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    Exam 6: Analyzing Consumer Markets
  5. Question
    With Respect to a Consumer-Buying Situation That Involves Variety-Seeking Behaviour
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With Respect to a Consumer-Buying Situation That Involves Variety-Seeking Behaviour

Question 49

Question 49

True/False

With respect to a consumer-buying situation that involves variety-seeking behaviour, the market leader can encourage variety seeking by offering lower prices or deals.

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