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    Marketing Management Study Set 2
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    Exam 7: Analyzing Business Markets
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    To Create and Capture Value, Sellers Need to Understand Business
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To Create and Capture Value, Sellers Need to Understand Business

Question 20

Question 20

Multiple Choice

To create and capture value, sellers need to understand business organizations' needs, resources, policies, and


A) strategies.
B) demands protocols.
C) personnel policies.
D) buying procedures.

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