Consider Yourself as an Upper-Level Marketing Executive for a Large

Multiple Choice

Consider yourself as an upper-level marketing executive for a large seller of fleet trucks. Which of the following strategies would be most appropriate in reaching buying centre targets?

A) Concentrate on key buying influencers.
B) Use trade-based promotions.
C) Begin all sales efforts with the secretarial support staff.
D) Use multilevel in-depth selling.
E) Move all operations to the Net.