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    Marketing Management Study Set 2
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    Exam 7: Analyzing Business Markets
  5. Question
    ________ Occurs When Customers Are Given a Perspective or Point
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________ Occurs When Customers Are Given a Perspective or Point

Question 48

Question 48

Multiple Choice

________ occurs when customers are given a perspective or point of view that allows the firm to "put its best foot forward."


A) Framing
B) Gatekeeping
C) Commoditization
D) Rebuying
E) Bartering

Correct Answer:

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