Solved

Two Broad Groups of Variables Are Used to Segment Consumer

Question 3

Multiple Choice

Two broad groups of variables are used to segment consumer markets. One method uses descriptive characteristics such as geography. The other method is to form segments by looking at ________ considerations.


A) income
B) cultural
C) behavioural
D) gender
E) interest

Correct Answer:

verifed

Verified

Related Questions

Q1: Generation Y represents those born in the

Q2: What are some newly emerged media choices

Q4: To be useful, market segments must have

Q5: A marketer is interested in segmenting a

Q6: Increasingly, companies are finding that their markets

Q7: When discussing the "long-tail thesis", Chris Anderson

Q8: To be useful, market segments must rate

Q10: As a brand manager you have decided

Q11: According to the VALS 8-part typology segmentation

Q84: With respect to market offerings, if a