Consumers Will Grant or Not Grant Permission for Where They

Multiple Choice

Consumers will grant or not grant permission for where they believe a brand should go. What was the reason behind the failure of new products such as Cracker Jack cereal and Frito-Lay lemonade?

A) The original brands were not well-respected or trusted.
B) Consumers found them inappropriate extensions of the brand.
C) The products were competitively inferior.
D) Neither was supported adequately with promotional campaigns.
E) Consumers did not understand their points of difference.