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There Are Three Main Sets of Brand-Equity Drivers

Question 71

Multiple Choice

There are three main sets of brand-equity drivers. To which set does the positioning strategy for Juicy Couture belong?


A) other associations indirectly linked to the brand
B) the initial choices for the brand elements
C) the product and service and all accompanying marketing activities
D) the extended identity elements
E) the customer-based brand equity set

Correct Answer:

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