Multiple Choice
Mark Thomas has observed that Shell delivers on its promises to supply the best gasoline possible to the driving public. Shell promotions, employees, and distributors send a common and consistent message about delivering on Shell promises to Mr. Thomas. A good term that describes what occurs when customers experience the company as delivering on its brand promise is
A) brand attitude.
B) brand enhancement.
C) brand bonding.
D) brand belief.
E) brand image.
Correct Answer:
Verified
Correct Answer:
Verified
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