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    Marketing Management Study Set 2
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    Exam 9: Creating Brand Equity
  5. Question
    Brand Dilution Occurs When Consumers No Longer Associate a Brand
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Brand Dilution Occurs When Consumers No Longer Associate a Brand

Question 9

Question 9

True/False

Brand dilution occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand.

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