As a Marketing Manager, Which of the Following Would Be

Multiple Choice

As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?

A) to rationalize competitive points-of-difference
B) to negate competitive points-of-difference
C) to emphasize competitive points-of-difference
D) to globalize competitive points-of-difference
E) to point out competitive points-of-difference