Multiple Choice
There are three main ways that a brand's category membership can be conveyed. Which of those ways is applicable in the following situation: Tums claims to have the most acid-reducing components of any antacid?
A) announcing category benefits
B) comparing to exemplars
C) focusing on reliability
D) relying on the product descriptor
E) persuasion based on believability
Correct Answer:
Verified
Correct Answer:
Verified
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