Multiple Choice
Which of the following is a popular criticism of product life-cycle theory?
A) It has few actual examples that can be benchmarked.
B) It is too costly to implement.
C) Stages often follow fad trends.
D) Life-cycle patterns are too variable in shape and duration.
E) It only works in the North American market.
Correct Answer:
Verified
Correct Answer:
Verified
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