There Are Three Key Consumer Desirability Criteria for Creating Points-Of-Difference

Essay

There are three key consumer desirability criteria for creating points-of-difference. When the Westin Stamford hotel in Singapore advertised that it was the world's tallest hotel, it attempted to create a point-of-difference. The hotel may not have been successful in its attempt to create its POD because of which consumer desirability criteria associated with PODs?