To Counter Value-Based Players, It Will Be Necessary to Focus

Multiple Choice

To counter value-based players, it will be necessary to focus on areas where their business models give other companies room to maneuver. For example, instead of directly competing with Walmart and other retailers, Shoppers Drug Mart emphasizes convenience, selection, and expert advice. Which of the following general strategies is Shoppers rug Mart using as its main competitive focus?

A) differentiation
B) execution
C) cost leadership
D) vertical integration
E) implementation