Being a Market Leader Is Often a Difficult Position to Maintain

Multiple Choice

Being a market leader is often a difficult position to maintain and defend. The market leader must protect its current market share through good defensive and offensive actions. Second, the firm can try to increase its market share, even if the market size remains constant. What is the third course of action recommended for market leaders?

A) The firm must pursue markets others do not want.
B) The firm must find new, innovative technologies on a monthly basis.
C) The firm must find ways to expand total market demand.
D) The firm must strive to win promotional awards.
E) The firm must be a cost leader.