Because the Cost of Buying Higher Market Share May Far

Multiple Choice

Because the cost of buying higher market share may far exceed its revenue value, a company should consider four factors before pursuing increased market share. Which of the following involves putting a strain on the firm's resources?

A) economic cost
B) the effect of increased market share on actual and perceived quality
C) producing award-winning promotional campaigns
D) pursuing the wrong marketing-mix strategy
E) the possibility of provoking antitrust action