Jessie Shambra Is an Up-And-Coming Marketing Manager for a Large

Multiple Choice

Jessie Shambra is an up-and-coming marketing manager for a large department store chain. Ms. Shambra has distinguished herself with bold strategies such as launching attacks on her primary competitor from several fronts (including advertising, new store openings, price cuts, new distributor alliances, and creative merchandising) . Her "blitz" is comparable to any done by the military in time of war. Which of the following market challenger attack strategies is Ms. Shambra using to attack her competition?

A) frontal attack
B) flank attack
C) guerrilla warfare
D) encirclement attack
E) bypass attack