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As a Market Follower Strategy, the ________ Copies Some Things

Question 44

Multiple Choice

As a market follower strategy, the ________ copies some things from the leader but maintains differentiation in terms of packaging, advertising, pricing, or location. This strategy is tolerated by the market leader as long as the follower's aggressiveness does not mount.


A) adapter
B) innovator
C) imitator
D) counterfeiter
E) cloner

Correct Answer:

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