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  3. Study Set
    Marketing Management Study Set 2
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    Exam 11: Competitive Dynamics
  5. Question
    Winners Is a Master at Convincing Consumers That They Get
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Winners Is a Master at Convincing Consumers That They Get

Question 2

Question 2

Essay

Winners is a master at convincing consumers that they get more value for their money by buying sought-after brands at their sotres than through department stores. What type of attack is this market challenger using?

Correct Answer:

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