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    Marketing Management Study Set 2
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    Exam 12: Setting Product Strategy
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    The Customer Will Judge the Offering by Three Basic Elements
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The Customer Will Judge the Offering by Three Basic Elements

Question 136

Question 136

Multiple Choice

The customer will judge the offering by three basic elements: ________, services mix and quality, and price.


A) salespeople
B) price
C) performance
D) core benefit
E) product features and quality

Correct Answer:

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