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    Exam 12: Setting Product Strategy
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    ________ Are Similar in Quality but Different Enough in Price
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________ Are Similar in Quality but Different Enough in Price

Question 19

Question 19

Multiple Choice

________ are similar in quality but different enough in price to justify shopping comparisons.


A) Heterogeneous shopping goods
B) Homogeneous shopping goods
C) Specialty goods
D) Emergency goods
E) Preference goods

Correct Answer:

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