Multiple Choice
The branding of products that have similar characteristics, form, features, and benefits is a tough job for marketers. Some marketers have had success with products like Lilydale chickens and Bayer aspirins. Others struggle to keep their brand names out of "common usage" such as Xerox and Kleenex for copiers and tissues. Which of the following bases for differentiation involves calculating customer value versus company cost?
A) style
B) reliability
C) features
D) durability
E) form
Correct Answer:
Verified
Correct Answer:
Verified
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