Multiple Choice
A marketing manager has decided that the firm's newest product should also carry with it a service component the home installation. When pricing out the product, the marketing manager realizes that the service component should carry a higher margin than the basis hardware product. In terms of sales and profits, the marketing manager is capitalizing on the ________ of the home installation to increase the overall margin of his products.
A) services
B) core
C) specialty
D) convenience
E) staple
Correct Answer:
Verified
Correct Answer:
Verified
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