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  3. Study Set
    Marketing Management Study Set 2
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    Exam 12: Setting Product Strategy
  5. Question
    A Benefit of Product Mapping Is That It Identifies ________
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A Benefit of Product Mapping Is That It Identifies ________

Question 116

Question 116

Multiple Choice

A benefit of product mapping is that it identifies ________.


A) market segments
B) target markets
C) market matrixes
D) consumers
E) none of the above

Correct Answer:

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