The Main Advantage of Co-Branding Is That a Product May

Multiple Choice

The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved. Co-branding can generate greater sales from the existing target market as well as open additional opportunities with new consumers and channels.

A) bundled package
B) branding synergy
C) byproduct pricing
D) multiple brands
E) increased advertising dollars