The Potential Disadvantages of Co-Branding Are the Risks and Lack

Multiple Choice

The potential disadvantages of co-branding are the risks and lack of control from becoming aligned with another brand in the consumer's mind. Consumer ________ about the level of involvement and commitment with co-brands are likely to be high, so unsatisfactory performance could have negative repercussions for the brands involved.

A) values
B) expectations
C) primary service features
D) pricing
E) perceptions