Sales of Luxury Goods Such as Perfumes, Colognes, and After

Multiple Choice

Sales of luxury goods such as perfumes, colognes, and after shaves depend heavily upon their initial response by the consumer. Packages can act as five-second commercials for the product. Which of the three levels of packaging is this "five-second commercials"?

A) consumer
B) secondary
C) retailer
D) primary
E) shipping