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    Marketing Management Study Set 2
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    Exam 13: Designing and Managing Services
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    A Directive to Resond to All Queries Within 24 Hours
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A Directive to Resond to All Queries Within 24 Hours

Question 55

Question 55

True/False

A directive to resond to all queries within 24 hours could narrow the "gap" between management perceptions of consumer expectations and the translation of these perceptions into service-quality specifications.

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