When the Insurance Industry Recently Announced a "Hefty" Price Increase

Multiple Choice

When the insurance industry recently announced a "hefty" price increase in the cost of term life insurance, sales of this type of insurance did not decrease. This is an example of what concept in understanding consumer price sensitivity?

A) Insurance demand is unitary.
B) Consumers are less price sensitive to products bought infrequently.
C) Insurance sales reps can "really sell" their products.
D) Customers are most sensitive to products that are bought frequently.
E) Customers are less sensitive to disposable products.